Outputs
The deliverables
A pilot produces business artifacts, not tool outputs. Six kinds of document, each answering one commercial question. The examples on this page are illustrative. Real examples are shown in a discovery call.
Where in the market should we focus?
First major output of a GTM Intelligence pilot.
Who should we sell to, and why them?
Follows the initial market read; feeds account prioritization.
Why this specific account, and why now?
One brief per priority account. Delivered as short documents.
Which market movements should we act on?
Refreshed during the Test phase and at pilot close.
Where should the team's next twenty hours go?
A working document that updates as new signal arrives.
Why are opportunities not becoming revenue?
Primary output of a Revenue Conversion pilot.
Short video demos of the workflows that produce these artifacts. New walkthroughs get added here as they are recorded.
Building a GTM Opportunity Map from public information
A recorded walkthrough is being prepared. In the meantime, this is what a live discovery call shows in about ten minutes.
Book a discovery callFrom market signal to account hypothesis
A recorded walkthrough is being prepared. In the meantime, this is what a live discovery call shows in about ten minutes.
Book a discovery callA Revenue Leakage Map on a real funnel
A recorded walkthrough is being prepared. In the meantime, this is what a live discovery call shows in about ten minutes.
Book a discovery callA first conversation is thirty minutes. If the shape of the problem looks right, the next step is an Opportunity Scan: a short pre-sales analysis of your commercial situation, on public information, that you keep whether or not anything follows.