Engagement

Engagement

Four stages, each with an exit

Every stage below states what finished looks like. If it isn't met, the stage isn't finished and the next one doesn't start.

An agency that cannot say where an engagement ends is asking for an open-ended retainer.

The four stages

01

Opportunity Scan

Free · Days

Find out whether there is anything worth doing at all.

  • A written analysis of your dormant cohort — size, contactability, data quality
  • Why those leads went cold, and how much of that is recorded versus inferred
  • What you have shipped since that would reverse those reasons
  • How success would be measured, and against what baseline
  • A recommendation of one place to start

Done = A written document and a recommendation — or an honest “nothing here worth automating yet”.

02

Pilot

Fixed fee · ~30 days

One workflow, one cohort, one measurable outcome.

  • Success metric agreed in writing before anything is built
  • Baseline captured before anything sends
  • A slice of the cohort held back untouched, as a control
  • Every message reviewed by you before it goes out
  • The complete decision record — including every lead deliberately not contacted, and why
  • A written result, including what did not work

Done = Measured against a baseline captured beforehand, with the calculation shown.

03

Deployment

Scoped after the pilot · Scoped

The pilot proved it. Now it runs properly.

  • Full data scope rather than one cohort
  • Hardened integrations into your systems
  • Documentation and handover
  • Your team trained to run it

Done = Running in your environment at full scope, and it works without Amoris present.

04

Managed system

Monthly · Continuous

Each month tests something, measures it, and keeps what works.

  • Monthly experiments — new signals, new segments, new angles
  • The resolution ledger maintained, so held leads promote automatically
  • Reporting against the same method used in the pilot
  • Cancel any time. No notice period, no rollover

Done = Continuous. Ends when you say so.

Questions about cost

Why aren't prices listed?

Because they are hypotheses. Amoris has not completed enough engagements to know where willingness to pay actually sits, and publishing a number that would be revised after the first few deals is worse than saying so. You will get a specific figure after the Scan, when the scope is real.

What does the Scan cost?

Nothing, and the analysis is yours whether or not anything follows. Nobody pays to be told what is broken — they pay for it to stop being broken. The Scan exists to establish whether there is anything worth doing.

What happens if the pilot doesn't work?

It gets reported that way. A pilot concluding “there is nothing recoverable here” is a legitimate outcome and is written into how it is scoped. The fixed fee and 30-day limit exist so that being wrong is survivable for both sides.

Is there a retainer or a lock-in?

No. No automatic renewal, no notice period, no rollover. Everything built for you during a pilot or deployment remains yours either way.

What is and isn't guaranteed

Guaranteed

  • Nothing sends without your approval
  • Every factual claim traces to your own data
  • The complete decision record is handed over, whatever the outcome
  • The measurement method is yours to re-run

Not guaranteed

  • No reply rate
  • No conversion rate
  • No revenue figure
  • No assurance the cohort contains recoverable demand at all

Nobody honest can promise those in advance.

Start with the Scan

Send one export of the leads that never converted. You get back a written view of what's in it, how much is still reachable, and how much died for a reason you have since fixed. Free, and yours to keep either way.